New York – Hamburglar is at McDonald’s again. However, this time it’s only for adults.
McDonald’s is once again bringing the family of its recognizable characters into a new adults-only bliss meal, which of course includes toys.
Starting October 3rd, potential customers can order Cactus Plant Flea Market Field – Large Mac or 10 Hen McNuggets with chips and a drink. The meals are a collaboration between the streetwear model and the fast-food chain as it digs deeper into nostalgia.
The meal is served in a place specially designed to reminisce the outdated blissful meal once again. The toys embody redesigned variations of McDonald’s iconic mascots, including Grimace, Hamburglar and Birdie, as well as a brand new mascot dubbed Cactus Buddy.
“We’re taking some of the nostalgic McDonald’s experience and repackaging it in a whole new way that’s very relevant to our adult following,” Tariq Hassan, McDonald’s U.S. chief advertising, marketing and sourcing specialist, said in a news release.
Cactus Plant Flea Market is a recent streetwear model from Kanye West and Pharrell.
Advanced describes its aesthetic as a “smooth and quirky mixture” combined with “interesting graphic imagery.” Its elusive origins have enormous appeal to model followers. This model’s hoodie is on sale on the StockX online marketplace for up to $1,000.
McDonald’s (MCD) profits from its collaborations with celebrities, and rarely credits them for sales growth. Previous partners include BTS, J Balvin and Travis Scott, the latter of which is so standard that he runs out of meals.
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McDonald’s to roll out adult versions of Blissful Meals starting October 3